After all the fomo and momentum of one of the most awaited airdrops in the crypto sector, let’s study and analyze the scope of this type of impact of new generation technology startups, based on blockchain and on the launch of a token as a representation of value. It is clear that it undoubtedly increases brand visibility. With an airdrop, let’s not forget that something of value (such as cryptocurrencies or tokens) is being offered free of charge to users and that this generates a lot of attention and visibility on social media and other marketing channels. Users often share this information with their friends and followers, which can increase the reach of this event.
On the other hand, it helps them in one of the areas that takes the most time, effort and enthusiasm, creating a loyal community around the brand. Users who receive airdrop tokens are always more motivated to participate in other brand initiatives in the future. Moreover, if the project is successful, these users are more likely to become brand supporters and even ambassadors. Without a doubt, an airdrop is an excellent way to interact with your community, gather information about the product or even get suggestions for improvements that should be applied. In order to get the Arbitrum airdrop, you have to interact with your network and that gives clues as to how well or badly it can work. An airdrop by Arbitrum was very well planned and strategically carried out to get the best possible results from it. The launch of a token can only be done once. If you do it badly, it will be your letter of introduction to the world.
I’m left with the desire to investigate what this type of event suggests, especially when we are talking about a project that aims to be part of the future and the evolution of Ethereum, along with Optimism. We are talking about the launch of an L2 that has surpassed many L1s (avalanche, solana, fantom…) in terms of TVL.
Transactions, users and liquidity, all increased progressively from February onwards. The perfect storm was brewing before an airdrop that was going to leave an average of $2,000 per lucky user. Users who also had a good perspective of what was brewing, were able to speculate with tokens such as GMX while using the protocol to protect themselves from the fall, trends or new narratives such as Gamblefi (I have been talking about it to my community since January) with tokens such as ARC from Arcadeum or the use of a DEX such as Camelot, which also allowed participation in new releases. In other words, if you’ve been alive and smart over the last 5 months, you’ve been able to get some very juicy additional yields from the Arbitrum network, apart from its airdrop.
Their competition has also been working hard, in order not to lose market share, with a different roadmap than Arbitrum. Optimism with OP Stack will provide permissionless creation of L2, allowing anyone to build modular chains from a code base that receives contributions from Optimism, Coinbase and other developers.
As a final thought, how important our wallets are starting to become!!!!