Friend.Tech, the Trojan horse

Be cautious with everything new coming into the crypto space, as often we don’t know what we’re dealing with, what information we’re sharing, and the hidden interests behind it. I’m not an advocate of being the first to jump in or trying anything without prior investigation and audit, as it feels like I’m committing a fundamental error in human logic – “BEING THE PRODUCT”. And this feeling is what engulfs me with Friend.Tech, the social application that has grown faster in its initial days than ChatGPT .

Looking into this new application a bit, which claims to be decentralized and web 3.0, a shiver runs down my spine at first, as it offers three different ways to create an account once it’s downloaded on my smartphone (which, to me, is my digital extension):

With your phone number

With your Google account

With your Apple account

It’s incredible that we’re still at this point, and even more incredible that this has gone viral. Undoubtedly, social marketing works perfectly, thanks to years of giving away our data – they know us better than we know ourselves. According to real data, this invite-only application has generated $1.7 million in the last 24 hours, placing it just behind Ethereum in terms of fees within a mere ten days. This puts it ahead of protocols like Lido or Uniswap.

*First important note: Web 3 isn’t about creating accounts or logging in. It’s about linking to websites through a public address, without emails or passwords.

If this isn’t enough, upon further investigation, I see that the team behind Friend.Tech is the same team that launched the KosettoIs Kawaii collection in 2022, from which they sold many stickers (NFTs), raising a significant amount of money, only to disappear later and leave all users hanging.

There are several individuals I’ve identified in both projects (Friend.Tech and KosettoIs), but the most evident proof is the reuse of the domain for the Friend.Tech API.

*Second important warning: Nothing changes when the same people are pulling the strings. You’re within a tool created by professionals of escapism, most likely commissioned by a government, intelligence agency, or the 2030 agenda.

And where I decided to stop in my investigation and, above all, to refuse to have this app installed on my device was when details from over 101,000 users were made public, including addresses and Twitter usernames. At that point, I understood that this event, coupled with the two previous conclusions, turns the popular FT into a channel where cross-checking of wallets and addresses of X can take place. This could be used to ask for names and surnames associated with each wallet and locate individuals, or to take it to platforms like Arkham to cross-reference data and create a new kind of web 3.0 “yellow pages.”

Delving deeper and applying coherence, common sense, and the experience that the last 7 years have given me to manage and study this sector for various companies, if it’s true that the trend Friend is starting is more potent than that of the metaverse or Play2Earn – namely, the concept of PWA (Progressive Web App) – which was already applied in various projects 4 years ago, but now with account abstraction, and this changes everything. Friend isn’t a real competitor to crypto social networks, as it’s a tool, not a network. PWA is innovative because it has caused Apple to not earn a dollar from an app that can be used on an iPhone (if it had been a traditional app, they would have taken a 30% commission from the $7.6M it generated). While Friend’s financial design isn’t well-constructed, it’s entirely disruptive that an operating system can’t monetize anything from an app it supports. I value speculation and marketing as Friend’s only exit strategy to a market eager for unsuspecting individuals who are drawn in by the siren songs of potential airdrops, without considering what they’re exposing themselves to. They don’t ask themselves whether this application has a designed incentive program that justifies its use in the medium to long term. There’s a possibility that an influencer might not see a business case in dedicating time to a group of people who have paid for that contact.

The disintermediation of major platforms, especially mobile ones, isn’t going unnoticed, reaffirming to society that crypto is a way to avoid intermediaries that only collect commissions and don’t produce innovation. The good thing is that all of this can worsen if you’re one of the kamikazes who gave their IRIS in Worldcoin – rest assured, your life is no longer solely yours forever. There’s a concerning situation involving‘s permissions, asserting that users of the app have granted it the ability to post on their behalf, possibly without full understanding or consent. In other words, people have entered a social project where even on the project’s own website, it warns that the data privacy policy will be coming soon.

*Third warning: What could go wrong starting from the fact that this application operates on the BASE blockchain? Social unawareness hovers over a minefield, and we were never taught to be critical, only loyal and predictable. Take the model as a case study, not the tool itself for initial use, and pay even less attention to gurus who predict trends and always seek to be the first to label them.